Open-source customer relationship management software SugarCRM has proven to be more powerful as it can now incorporated Magento into its services and offerings.
Launched on March 31, 2008 as an open source e-commerce web application, Magento is widely used by online retailers with over 150,000 websites using it. Such sites range from smaller e-commerce sites to multinational businesses such as Samsung.
A sync has been created between SugarCRM and the open source e-commerce system Magento where in information on online store websites could be transferred into SugarCRM. The new application allows Magento-registered customer to be synced with SugarCRM as a new lead. The lead created in SugarCRM following the completion of the customer’s checkout in the online store will be converted into an account and a contact with information on address and phone numbers from the form filled up in the checkout.
In addition, a lead will be automatically created for each customer and that will be converted into which all products being ordered will be added.
An account can be created by a new customer on the online store website for purchasing items or for subscription to newsletters. All data entered in the registration from will be transferred to the SugarCRM which will then create a lead.
All leads created will be updated with the new information from Magento, leading to the creation of an Account, Contact and Opportunity.
Magento uses object-oriented programming (OOP) and EAV model, allowing it to be much more versatile compared with other e-commerce platforms when it comes to storage of large range of data.
Magento is also made by its features adaptable that allows multiple themes to run on one set of layout commands and even similar database.